Marketing basic concepts and decisions
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Boston
Houghton Mifflin
1983
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32159 | ||
020 | # | # | |a 0395328160 |
090 | 0 | 0 | |a HF5415 |b .P658 1983 |
100 | 1 | # | |a Pride, William M |
245 | 1 | 1 | |a Marketing |b basic concepts and decisions |c William M. Pride, O.C. Ferrell |
250 | # | # | |a 3rd ed |
260 | # | # | |a Boston |b Houghton Mifflin |c 1983 |
300 | # | # | |a xxvii, 735 p. |b ill. (some col.) |c 26 cm |
504 | # | # | |a Includes bibliographical references and indexes. |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Ferrell, O. C |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32159 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |