Marketing basic concepts and decisions

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Bibliographic Details
Main Author:	Pride, William M
Other Authors:	Ferrell, O. C. (joint author)
Format:	Book
Published:	Boston Houghton Mifflin 1977
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .P658 1977
100	1	#	\|a Pride, William M
245	1	1	\|a Marketing \|b basic concepts and decisions \|c William M. Pride, O. C. Ferrell
260	#	#	\|a Boston \|b Houghton Mifflin \|c 1977
300	#	#	\|a xix, 594 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing
700	1	#	\|a Ferrell, O. C. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32158
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