Marketing basic concepts and decisions
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Houghton Mifflin
1977
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 594 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 039524529X |
Marketing basic concepts and decisions