Marketing a contemporary introduction
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Santa Barbara [Calif.]
Wiley
1977
|
| Series: | Wiley/Hamilton series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-32154 | ||
| 020 | # | # | |a 0471683310 |
| 090 | 0 | 0 | |a HF5415 |b .P442 1977 |
| 100 | 1 | # | |a Peterson, Robin |
| 245 | 1 | 1 | |a Marketing |b a contemporary introduction |c Robin Peterson |
| 260 | # | # | |a Santa Barbara [Calif.] |b Wiley |c 1977 |
| 300 | # | # | |a 675 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Wiley/Hamilton series in marketing |
| 500 | # | # | |a "A Wiley/Hamilton publication." |
| 504 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32154 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Contemporary marketing