Marketing the firm's viewpoint

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Bibliographic Details
Main Author:	Otteson, Schuyler Franklin 1917-
Format:	Book
Published:	New York Macmillan 1964
Series:	The Macmillan marketing series
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Otteson, Schuyler Franklin \|c 1917-
245	0	0	\|a Marketing \|b the firm's viewpoint \|c [by] Schuyler F. Otteson, William G. Panchar [and] James M. Patterson
260	#	#	\|a New York \|b Macmillan \|c 1964
300	#	#	\|a xiii, 718 p. \|b illus. \|c 25 cm
490	1	#	\|a The Macmillan marketing series
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing
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