Marketing the firm's viewpoint
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Macmillan
1964
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| Series: | The Macmillan marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 718 p. illus. 25 cm |
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| Bibliography: | Bibliographical footnotes |
| ISBN: | T000008951 |
Marketing for the small firm