Marketing decision making analytic framework and cases

Marketing decision making analytic framework and cases

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Bibliographic Details
Main Author: O'Dell, William F. 1909- William Francis
Other Authors: Ruppel, Andrew C. (joint author), Trent, Robert H. (joint author)
Format: Book
Published: Cincinnati South-Western Pub. Co. 1976
Subjects:
Marketing > Case studies > Decision making
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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