Marketing decision making analytic framework and cases

Marketing decision making analytic framework and cases

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Bibliographic Details
Main Author: O'Dell, William F. 1909- William Francis
Other Authors: Ruppel, Andrew C. (joint author), Trent, Robert H. (joint author)
Format: Unknown
Published: Cincinnati South-Western Pub. Co. 1976
Subjects:
Marketing > Case studies > Decision making
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:vi, 299 p. ill. 23 cm
Bibliography:Bibliography: p. 293.
ISBN:0538195002

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