Marketing concepts and strategies

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Bibliographic Details
Main Author:	Pride, William M
Other Authors:	Ferrell, O. C
Format:	Unknown
Published:	Boston Houghton Mifflin Co. 1989
Edition:	6th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xxxiv, 818, A24, G20, I24 p. ill. (some col.), map 26 cm
Bibliography:	Includes bibliographical references and indexes.
ISBN:	T000035488

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