Marketing basic concepts and decisions

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Bibliographic Details
Main Author: Pride, William M
Other Authors: Ferrell, O. C
Format: Book
Published: Boston Houghton Mifflin 1987
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415  |b .P658 1987 
100 1 # |a Pride, William M 
245 1 1 |a Marketing  |b basic concepts and decisions  |c William M. Pride, O.C. Ferrell 
250 # # |a 5th ed 
260 # # |a Boston  |b Houghton Mifflin  |c 1987 
300 # # |a xxx, 766 p.  |b ill. (some col.)  |c 26 cm 
504 # # |a Includes bibliographical references and indexes. 
650 # 0 |a Marketing 
700 1 # |a Ferrell, O. C 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32146 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam