Marketing basic concepts and decisions

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Bibliographic Details
Main Author: Pride, William M
Other Authors: Ferrell, O. C
Format: Book
Published: Boston Houghton Mifflin 1987
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxx, 766 p. ill. (some col.) 26 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0395357101