Marketing management

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Bibliographic Details
Main Author:	Park, C. Whan
Other Authors:	Zaltman, Gerald
Format:	Unknown
Published:	Chicago Dryden Press 1987
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-32145
020	#	#	\|a 0030055989
090	0	0	\|a HF5415.13 \|b .P335 1987
100	1	#	\|a Park, C. Whan
245	1	1	\|a Marketing management \|c C. Whan Park, Gerald Zaltman
260	#	#	\|a Chicago \|b Dryden Press \|c 1987
300	#	#	\|a xvi, 656 p., [8] p. of plates \|b ill. (some col.) \|c 24 cm
500	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Zaltman, Gerald
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32145
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|