Marketing management
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| Format: | Unknown |
| Published: |
Chicago
Dryden Press
1987
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | xvi, 656 p., [8] p. of plates ill. (some col.) 24 cm |
| ISBN: | 0030055989 |
Marketing Management 
Concepts of marketing management