Marketing principles a broadened concept of marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1978
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 576 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0135582059 |
Marketing principles 
PRINCIPLES of MARKETING