Marketing principles a broadened concept of marketing

Saved in:
Bibliographic Details
Main Author: Nickels, William G
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1978
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvi, 576 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0135582059