Marketing communication and promotion text and cases

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Bibliographic Details
Main Author:	Nickels, William G
Format:	Unknown
Published:	Columbus, Ohio Grid Pub. 1984
Edition:	3rd ed
Series:	Grid series in marketing
Subjects:	Marketing Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32140
020	#	#	\|a 0471841331
090	0	0	\|a HF5415.123 \|b .N52 1984
100	1	#	\|a Nickels, William G
245	1	1	\|a Marketing communication and promotion \|b text and cases \|c William G. Nickels
250	#	#	\|a 3rd ed
260	#	#	\|a Columbus, Ohio \|b Grid Pub. \|c 1984
300	#	#	\|a x, 494 p. \|b ill. \|c 27 cm
490	1	#	\|a Grid series in marketing
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32140
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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