Marketing communication and promotion text and cases
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| Main Author: | |
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| Format: | Book |
| Published: |
Columbus, Ohio
Grid Pub.
1984
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| Edition: | 3rd ed |
| Series: | Grid series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 494 p. ill. 27 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0471841331 |
Promotion management and marketing communications