Practical marketing audits a guide to increased profitability

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Bibliographic Details
Main Author: Naylor, John
Other Authors: Wood, Alan 1939- (joint author)
Format: Book
Published: London Associated Business Programmes 1978
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Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32139
020 # # |a 0852270828 
090 0 0 |a HF5415.125  |b .N39 1978 
100 1 # |a Naylor, John 
245 1 1 |a Practical marketing audits  |b a guide to increased profitability  |c [by] John Naylor and Alan Wood 
260 # # |a London  |b Associated Business Programmes  |c 1978 
300 # # |a [5], 207 p.  |b ill., forms  |c 23 cm 
500 # # |a Includes index. 
650 # 0 |a Marketing audits 
700 1 # |a Wood, Alan  |c 1939-  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32139 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam