Innovation in marketing, new perspectives for profit and growth

Saved in:
Bibliographic Details
Main Author: Levitt, Theodore 1925-
Format: Unknown
Published: New York McGraw-Hill 1962
Series:McGraw-Hill series in marketing and advertising
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-32126
020 # # |a 0070373779 
090 0 0 |a HF5415  |b .L48 1962 
100 1 # |a Levitt, Theodore  |c 1925- 
245 1 1 |a Innovation in marketing, new perspectives for profit and growth  |c by Theodore Levitt 
260 # # |a New York  |b McGraw-Hill  |c 1962 
300 # # |a 253 p.  |c 21 cm 
490 1 # |a McGraw-Hill series in marketing and advertising 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32126 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||