Innovation in marketing, new perspectives for profit and growth
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Main Author: | |
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Format: | Unknown |
Published: |
New York
McGraw-Hill
1962
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Series: | McGraw-Hill series in marketing and advertising
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-32126 | ||
020 | # | # | |a 0070373779 |
090 | 0 | 0 | |a HF5415 |b .L48 1962 |
100 | 1 | # | |a Levitt, Theodore |c 1925- |
245 | 1 | 1 | |a Innovation in marketing, new perspectives for profit and growth |c by Theodore Levitt |
260 | # | # | |a New York |b McGraw-Hill |c 1962 |
300 | # | # | |a 253 p. |c 21 cm |
490 | 1 | # | |a McGraw-Hill series in marketing and advertising |
650 | # | 0 | |a Marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32126 |
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