Innovation in marketing, new perspectives for profit and growth

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Bibliographic Details
Main Author:	Levitt, Theodore 1925-
Format:	Book
Published:	New York McGraw-Hill 1962
Series:	McGraw-Hill series in marketing and advertising
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Levitt, Theodore \|c 1925-
245	1	1	\|a Innovation in marketing, new perspectives for profit and growth \|c by Theodore Levitt
260	#	#	\|a New York \|b McGraw-Hill \|c 1962
300	#	#	\|a 253 p. \|c 21 cm
490	1	#	\|a McGraw-Hill series in marketing and advertising
650	#	0	\|a Marketing
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