Innovation in marketing, new perspectives for profit and growth
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1962
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| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 253 p. 21 cm |
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| ISBN: | 0070373779 |
The marketing mode pathways to corporate growth