The marketing imagination
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| Format: | Unknown |
| Published: |
New York
Free Press
1983
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 203 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0029188407 |
The marketing imagination 
IMAGINEERING INNOVATION IN THE EXPERIENCE ECONOMY