Marketing in perspective
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Allen and Unwin
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xvi, 236 p. ill. 23 cm |
| Bibliography: | Bibliography: p. [229]-231. |
| ISBN: | 0046582355 |
The essence of marketing