Basic marketing a managerial approach

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Bibliographic Details
Main Author:	McCarthy, E. Jerome Edmund Jerome
Format:	Unknown
Published:	Homewood, Ill. R. D. Irwin 1968
Edition:	3d ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.13 \|b .M3 1968
100	1	#	\|a McCarthy, E. Jerome \|q Edmund Jerome
245	1	0	\|a Basic marketing \|b a managerial approach \|c [by] E. Jerome McCarthy
250	#	#	\|a 3d ed
260	#	#	\|a Homewood, Ill. \|b R. D. Irwin \|c 1968
300	#	#	\|a xxvi, 755 p. \|b illus., maps. \|c 24 cm
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32110
964	#	#	\|c BOK \|d 01
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