Basic marketing a managerial approach
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Homewood, Ill.
R. D. Irwin
1968
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| Edition: | 3d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 755 p. illus., maps. 24 cm |
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| Bibliography: | Bibliographical footnotes |
| ISBN: | T000008946 |
Basic marketing a managerial approach