Marketing strategy and plans systematic marketing management

Marketing strategy and plans systematic marketing management

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Ferrell, O. C. (joint author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:
Marketing > Case studies > Management > United States
Marketing > Management > United States
Online Access:Click Here to View Status and Holdings.
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