Marketing strategy and plans systematic marketing management

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Bibliographic Details
Main Author:	Luck, David Johnston
Other Authors:	Ferrell, O. C. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1979
Subjects:	Marketing > Case studies > Management > United States Marketing > Management > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32107
020	#	#	\|a 0135582547
090	0	0	\|a HF5415.13 \|b .L75 1979
100	1	#	\|a Luck, David Johnston
245	1	1	\|a Marketing strategy and plans \|b systematic marketing management \|c David J. Luck, O. C. Ferrell
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1979
300	#	#	\|a xv, 474 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 455-461.
650	#	0	\|a Marketing \|x Case studies \|x Management \|z United States
650	#	0	\|a Marketing \|x Management \|z United States
700	1	#	\|a Ferrell, O. C. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32107
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam