The marketing book

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Baker, Michael J 1935- Michael John
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 1987
Series:	Marketing series
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0434900842
040	#	#	\|a DLC \|c DLC
090	0	0	\|a HF5415 \|b .M297455 1987
245	1	1	\|a The marketing book \|c edited by Michael J. Baker
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1987
300	#	#	\|a xxviii, 441 p. \|b ill. \|c 25 cm
490	1	#	\|a Marketing series
500	#	#	\|a "Published on behalf of the Chartered Institute of Marketing."
504	#	#	\|a Includes bibliographical references (p. [506]-520) and index.
650	#	0	\|a Marketing
700	1	#	\|a Baker, Michael J \|c 1935- \|q Michael John
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32101
964	#	#	\|c BOK \|d 01
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