Case studies in marketing, advertising, and public relations

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Bibliographic Details
Corporate Authors:	Institute of Marketing, CAM Foundation
Other Authors:	McIver, Colin 1914-
Format:	Book
Published:	London Heinemann 1984
Subjects:	Marketing > Case studies > Great Britain Advertising > Case studies > Great Britain Public relations > Case studies > Great Britain
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.12.G7 \|b C37 1984
245	1	1	\|a Case studies in marketing, advertising, and public relations \|c edited by Colin McIver
260	#	#	\|a London \|b Heinemann \|c 1984
300	#	#	\|a viii, 224 p. \|b ill. \|c 24 cm
500	#	#	\|a "Published on behalf of the CAM Foundation and the Institute of Marketing."
650	#	0	\|a Marketing \|x Case studies \|z Great Britain
650	#	0	\|a Advertising \|x Case studies \|z Great Britain
650	#	0	\|a Public relations \|x Case studies \|z Great Britain
700	1	#	\|a McIver, Colin \|c 1914-
710	1	#	\|a Institute of Marketing
710	#	#	\|a CAM Foundation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32100
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