Case studies in marketing, advertising, and public relations

Case studies in marketing, advertising, and public relations

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Bibliographic Details
Corporate Authors: Institute of Marketing, CAM Foundation
Other Authors: McIver, Colin 1914-
Format: Book
Published: London Heinemann 1984
Subjects:
Marketing > Case studies > Great Britain
Advertising > Case studies > Great Britain
Public relations > Case studies > Great Britain
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the CAM Foundation and the Institute of Marketing."
Physical Description:viii, 224 p. ill. 24 cm
ISBN:0434912352

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