Principles of marketing

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Bibliographic Details
Main Author:	Lusch, Robert F
Other Authors:	Lusch, Virginia N. 1949-
Format:	Unknown
Published:	Boston, Mass. Kent Pub. Co. 1987
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32098
020	#	#	\|a 0534038972
090	0	0	\|a HF5415 \|b .L82 1987
100	1	#	\|a Lusch, Robert F
245	1	1	\|a Principles of marketing \|c Robert F. Lusch, Virginia N. Lusch
260	#	#	\|a Boston, Mass. \|b Kent Pub. Co. \|c 1987
300	#	#	\|a xxvi, 757 p. \|b col. ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Lusch, Virginia N. \|c 1949-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32098
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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