Basic marketing a managerial approach
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Main Author: | McCarthy, E. Jerome Edmund Jerome |
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Other Authors: | Perreault, William D |
Format: | Book |
Published: |
Homewood, IL
Irwin
1990
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Edition: | 10th ed |
Series: | Irvin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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