Basic marketing a managerial approach

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Bibliographic Details
Main Author:	McCarthy, E. Jerome Edmund Jerome
Other Authors:	Perreault, William D
Format:	Unknown
Published:	Homewood, IL Irwin 1990
Edition:	10th ed
Series:	Irvin series in marketing
Subjects:	Export marketing > Management Marketing > Management Marketing > Management > United States
Online Access:	Click Here to View Status and Holdings.
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