Basic marketing a managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, IL
Irwin
1990
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| Edition: | 10th ed |
| Series: | Irvin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32097 | ||
| 020 | # | # | |a 0256068658 |
| 090 | 0 | 0 | |a HF5415.13 |b .M369 1990 |
| 100 | 1 | # | |a McCarthy, E. Jerome |q Edmund Jerome |
| 245 | 1 | 1 | |a Basic marketing |b a managerial approach |c E. Jerome McCarthy, William D. Perreault |
| 250 | # | # | |a 10th ed |
| 260 | # | # | |a Homewood, IL |b Irwin |c 1990 |
| 300 | # | # | |a xviii, 734 p. |b col. ill. |c 27 cm. + |e 1 computer disk (5 1/4 in |
| 490 | 1 | # | |a Irvin series in marketing |
| 500 | # | # | |a System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. |
| 504 | # | # | |a Includes bibliographical references (p. 678-701). |
| 650 | # | 0 | |a Export marketing |x Management |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |x Management |z United States |
| 700 | 1 | # | |a Perreault, William D |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32097 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Basic marketing a managerial approach