Basic marketing a managerial approach

Basic marketing a managerial approach

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Bibliographic Details
Main Author: McCarthy, E. Jerome Edmund Jerome
Other Authors: Perreault, William D
Format: Book
Published: Homewood, IL Irwin 1990
Edition:10th ed
Series:Irvin series in marketing
Subjects:
Export marketing > Management
Marketing > Management
Marketing > Management > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Physical Description:xviii, 734 p. col. ill. 27 cm. + 1 computer disk (5 1/4 in
Bibliography:Includes bibliographical references (p. 678-701).
ISBN:0256068658

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