The marketing plan, how to prepare & implement it

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Bibliographic Details
Main Author: Luther, William M
Format: Book
Published: New York, N.Y. AMACOM, American Management Associations 1982
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Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32095
020 # # |a 0814476236 
090 0 0 |a HF5415  |b .L83 1982 
100 1 # |a Luther, William M 
245 1 1 |a The marketing plan, how to prepare & implement it  |c William M. Luther 
260 # # |a New York, N.Y.  |b AMACOM, American Management Associations  |c 1982 
300 # # |a 182 p.  |c 24 cm 
500 # # |a Includes index. 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32095 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam