Marketing management foundations and practices
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Houghton Mifflin Co.
1983
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32091 | ||
| 020 | # | # | |a 0395327164 |
| 090 | 0 | 0 | |a HF5415.13 |b .L385 1983 |
| 100 | 1 | # | |a Lazer, William |
| 245 | 1 | 1 | |a Marketing management |b foundations and practices |c William Lazer, James D. Culley |
| 260 | # | # | |a Boston |b Houghton Mifflin Co. |c 1983 |
| 300 | # | # | |a xxiv, 869 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Culley, James D |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32091 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing Management