Marketing management foundations and practices
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| Format: | Book |
| Published: |
Boston
Houghton Mifflin Co.
1983
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 869 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0395327164 |
Marketing Management