Marketing cases

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Bibliographic Details
Other Authors:	Ferrell, O. C, Lamb, Charles W, Pride, William M
Format:	Book
Published:	Boston Houghton Mifflin Co. 1983
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .M29746 1983
245	1	1	\|a Marketing cases \|c [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride
260	#	#	\|a Boston \|b Houghton Mifflin Co. \|c 1983
300	#	#	\|a ix, 450 p. \|b ill. \|c 23 cm
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a Ferrell, O. C
700	#	#	\|a Lamb, Charles W
700	#	#	\|a Pride, William M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32089
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