Marketing

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Bibliographic Details
Main Author:	Kurtz, David L
Other Authors:	Boone, Louis E.
Format:	Book
Published:	Chicago Dryden Press 1984
Edition:	2nd ed
Series:	The Dryden Press series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-32087
020	#	#	\|a 0030640873
090	0	0	\|a HF5415 \|b .K849 1984
100	1	#	\|a Kurtz, David L
245	1	1	\|a Marketing \|c David L. Kurtz, Louis E. Boone
250	#	#	\|a 2nd ed
260	#	#	\|a Chicago \|b Dryden Press \|c 1984
300	#	#	\|a xx, 810 p. \|b ill. (some col.) \|c 24 cm
490	1	#	\|a The Dryden Press series in marketing
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Boone, Louis E. \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32087
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam