Marketing management analysis, planning, and control
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1967
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 628, xviii p. illus. 25 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | T000008942 |
Marketing management analysis, planning, and control