Marketing management analysis, planning, and control

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice-Hall 1972
Edition:	2d ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0135573890
090	0	0	\|a HF5415.13 \|b .K64 1972
100	1	#	\|a Kotler, Philip
245	1	1	\|a Marketing management \|b analysis, planning, and control \|c by Philip Kotler
250	#	#	\|a 2d ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1972
300	#	#	\|a xiv, 885, xviii p. \|b illus. \|c 25 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32085
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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