Marketing management and strategy a reader
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
|
| Edition: | Rev. ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 020 | # | # | |a 0135581222 |
| 090 | 0 | 0 | |a HF5415.13 |b .M3524 1980 |
| 245 | 1 | 1 | |a Marketing management and strategy |b a reader |c edited by Philip Kotler, Keith Cox |
| 250 | # | # | |a Rev. ed |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1980 |
| 300 | # | # | |a xii, 432 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Marketing |x Management |x Addresses, essays, lectures |
| 700 | 1 | # | |a Kotler, Philip |
| 700 | # | # | |a Kotler, Philip. |t Readings in marketing management |
| 700 | # | # | |a Cox, Keith Kohn |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32084 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing management and strategy a reader