Principles of marketing

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Published: New Delhi Prentice-Hall 1983
Edition:2nd ed
Series:Prentice-Hall series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 676 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0876922035