Marketing management analysis, planning, and control

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Published: New Delhi Prentice-Hall 1982
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 722 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0876920539