Essentials of marketing text and cases
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| Format: | Unknown |
| Published: |
London
McGraw-Hill
1988
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 430 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0070841810 |
Essentials of marketing text and cases 
Marketing in Action Readings and Cases