Marketing management analysis, planning, implementation, and control
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1988
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | p. cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0135561507 |
Marketing management analysis, planning, implementation and control 
MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL