Managerial marketing, perspectives and viewpoints a source book

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Bibliographic Details
Main Author:	Kelley, Eugene J. (ed)
Other Authors:	Lazer, William (joint ed)
Format:	Book
Published:	Homewood, Ill. R. D. Irwin 1958
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a T000008941
090	0	0	\|a HF5415 \|b .K44 1958
100	1	#	\|a Kelley, Eugene J. \|e ed
245	1	1	\|a Managerial marketing, perspectives and viewpoints \|b a source book \|c [by] William Lazer [and] Eugene J. Kelley
260	#	#	\|a Homewood, Ill. \|b R. D. Irwin \|c 1958
300	#	#	\|a 508 p. \|b illus. \|c 24 cm
500	#	#	\|a Authors' names in reverse order in earlier edition.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Lazer, William \|e joint ed
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32072
964	#	#	\|c BOK \|d 01
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