Managerial marketing, perspectives and viewpoints a source book

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Bibliographic Details
Main Author: Kelley, Eugene J. (ed)
Other Authors: Lazer, William (joint ed)
Format: Book
Published: Homewood, Ill. R. D. Irwin 1958
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Description
Item Description:Authors' names in reverse order in earlier edition.
Physical Description:508 p. illus. 24 cm
ISBN:T000008941