Principles of marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Glenview, Ill.
Scott, Foresman
1986
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| Edition: | 2nd ed |
| Series: | Scott, Foresman series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32069 | ||
| 020 | # | # | |a 0673182134 |
| 090 | 0 | 0 | |a HF5415 |b .K5227 1986 |
| 100 | 1 | # | |a Kinnear, Thomas C. |c 1943- |
| 245 | 1 | 1 | |a Principles of marketing |c Thomas C. Kinnear, Kenneth L. Bernhardt |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Glenview, Ill. |b Scott, Foresman |c 1986 |
| 300 | # | # | |a xx, 759, 75 p. |b col. ill. |c 24 cm |
| 490 | 1 | # | |a Scott, Foresman series in marketing |
| 504 | # | # | |a Includes bibliographies and indexes. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Bernhardt, Kenneth L. |c 1944- |y joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32069 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Principles of marketing