Principles of marketing

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Bibliographic Details
Main Author: Kinnear, Thomas C. 1943-
Other Authors: Bernhardt, Kenneth L. 1944-
Format: Book
Published: Glenview, Ill. Scott, Foresman 1986
Edition:2nd ed
Series:Scott, Foresman series in marketing
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 759, 75 p. col. ill. 24 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0673182134