Essentials of marketing management

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Bibliographic Details
Main Author: Kerby, Joe Kent
Format: Unknown
Published: Cincinnati South-Western Pub. Co. 1970
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Online Access:Click Here to View Status and Holdings.
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001 wils-32067
020 # # |a T000008937 
090 0 0 |a HF5415.13  |b .K45 1970 
100 1 # |a Kerby, Joe Kent 
245 1 1 |a Essentials of marketing management  |c by Joe Kent Kerby 
260 # # |a Cincinnati  |b South-Western Pub. Co.  |c 1970 
300 # # |a viii, 696 p.  |b illus.  |c 24 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32067 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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